Aspiring thought leaders face a number of challenges when explaining complex ideas, services and products to readers and prospective customers. Among the common thought leadership goals to achieve are being innovative and educational while also avoiding duplicate content issues. However, overcoming these obstacles can be practical and cost-effective by using strategies such as those discussed in this brief overview.
Prospective thought leaders must overcome several recurring challenges.
4 Practical Ideas
The SlideShare presentation shown below highlights strategic solutions that include the following four thought leadership approaches:
- True or false series
- Extended articles
- White papers
- Case studies
For an example that uses a true-or-false format, please see True or False: Retirement — this addresses topics such as reducing debt, saving on a regular basis, managing credit card interest rates and buying a home.
Business Planning 